Thoughts Shared with Market Research Firm

One of the market research firms that covers the information industry (OK, the only one that does) sent out a pricing survey today and, among other things, asked for what an ideal content license/contract might look like. Here were some of my thoughts:

1) Content clearly priced per unit (e.g. per full text document) for easy comparison to other vendors and providers.

2) Volume discounts increasing in logical increments until "enterprise" access - i.e. unlimited across an organization - is reached.

3) No "evergreen" contracts designed to "trick" customers into renewing.

4) Clear, yet unobtrusive watermarking of every fulltext download with the following information:

"'Vendor/Platform Name' Content Provided by 'Sponsoring Library's Name'. Licensed for use by 'User Name' of 'Org Name' on 'Date'. Distribution to non-licensed individuals prohibited by law. Your colleagues may access a licensed copy of this document at 'OpenURL Link to Document'.

This would a) Help eliminate copyright and licensing violations related to electronic subscriptions, b) Remind executive sponsors and consumers of content that it isn't 'free', c) Reduce the need for vendors to hedge their positions by baking-in 'X' amount of unauthorized usage into their pricing models, d) Eliminate the need for expensive DRM schemes which frustrate sponsors and content consumers.

Certainly not an exhaustive list, but I think these changes would make a big difference...